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1.
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Analysis for marketing planning. by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Companies, Inc, 2002Availability: Items available for loan: Call number: 658.802 LEH (1).
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2.
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Basic marketing : a global-managerial approach. by Perreault, William D. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA : Irwin McGraw-Hill Companies Inc., 1999Availability: Items available for reference: Not for loanCall number: 658.8 PER (1). :
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3.
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Basic marketing : a global managerial approach / by Shapiro,Stanley.J | Wong, Kenneth | Perreault, William. D | McCarthy, E. Jerome. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Companies, Inc., 2002Availability: Items available for loan: Call number: 658.8 SHA (1).
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4.
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Consumer Behaviour and Marketing Strategy. by Peter, Paul, J | Olson, Jerry, C. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill Companies,Inc. 1999Availability: Items available for loan: Call number: 658.834 PET (1).
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