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41.
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marketing management. by Kotler, Philip | Cunningham, Peggy. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Toronto : Pearson Prentice Hall, 2004Availability: Items available for loan: Call number: 658.8 KOT (1).
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42.
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Strategic marketing management : planning, implementation and control. by Wilson, Richard M.S | Gilligan, Collin. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, 2011Availability: Items available for loan: Call number: 658.8 WIL (4). Items available for reference: Not for loanCall number: 658.8 WIL (1).
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43.
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Fundamentals of marketing. by Stanton, William. J | Etzel, Michael J | Walker, B. J. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : McGraw-Hill book Co, 1994Availability: Items available for loan: Call number: 658.8 STA (15). Items available for reference: Not for loanCall number: 658.8 STA (1).
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44.
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Internet marketing : foundations and applications. by Siegel, Carolyn F. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA : Houghton Mifflin Company, 2006Availability: Items available for loan: Call number: 004.678 SIE (1).
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45.
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Rural Marketing : Text and cases. by Krishnamcharyulu, C.S.G | Ramakrishnan, Lalitha. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India : Dorling kindersley (India) pvt. Ldt 2011Availability: Items available for loan: Call number: 658.8 KRI (1).
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46.
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Hospitality and travel marketing. by Morrison, Alastair M. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Haryana : Thomson Learning Inc, 2002Availability: Items available for loan: Call number: 647.97 MOR (1).
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47.
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Retail marketing management : text and cases. by Pearce, Michael R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Toronto : A Devision of thomas Canada Limited, 1992Availability: Items available for loan: Call number: 658.87 PEA (2).
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48.
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Services marketing : people, technology, strategy. by Lovelock, Christopher | Wirtz, Jochen | atterjee, Jayanta. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, 2006Availability: Items available for loan: Call number: 658.8 LOV (8). Items available for reference: Not for loanCall number: 658.8 LOV (1).
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49.
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50.
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Services marketing: integrating customer focus across the firm. by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Tata McGraw-Hill, 2008Availability: Items available for loan: Call number: 658.8 ZEI (10).
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51.
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Services marketing : integrating customer focus across the firm. by Zeithaml, V. A | Bitner, M. J | Gremler, D. D | Pandit, Ajay. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw Hill Education Private Limited, 2000Availability: Items available for loan: Call number: 658.8 ZEI (2).
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52.
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Strategic marketing for non-profit organizations. by Andreasen Alan R | Kotler Philip. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida : pearson education, 2015Availability: Items available for loan: Call number: 658.8 AND (1).
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53.
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54.
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Marketing Strategy : Planning and Implementation. by Walker, Orville, C | Boyd, Harper, W | Larreche, Claude,-Jean. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin McGraw-Hill, 1976Availability: Items available for loan: Call number: 658.802 WAL (1).
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55.
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Promotion management & marketing communications. by Shimp, Terence A. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, 1993Availability: Items available for loan: Call number: 658.87 SHI (1).
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56.
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Analysis for marketing planning. by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Companies, Inc, 2002Availability: Items available for loan: Call number: 658.802 LEH (1).
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57.
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Analysis for marketing planning. by Lehmann, Donald R | Winer, Russell S. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA : Richard D Irwin, 1994Availability: Items available for loan: Call number: 658.802 LEH (1).
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58.
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Marketing channels : a management view. by Rosenbloom,Bert. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage Learning, 2008Availability: Items available for loan: Call number: 658.87 ROS (1).
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59.
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Rural marketing : focus on agricultural inputs. by Singh, Sukhpal. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Vikas Publishing House Pvt Ltd, 2004Availability: Items available for reference: Not for loanCall number: 658.8 SIN (1). :
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60.
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Marketing Management. by Winer, Rusell S | Dhar, Ravi. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson, 2018Availability: Items available for reference: Not for loanCall number: REF WIN (1). :
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