GCBS Library

Your search returned 191 results.

121.
Market-led strategic change : transforming the process of going to market.

by Piercy, Nigel.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Butterworth-Heinemann, 1997Online access: Publisher description Availability: Items available for loan: Call number: 658.8 PIE (1).

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122.
Rural marketing : targeting the non-urban consumer.

by Velayudhan, Sanal Kumar.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2007Online access: Table of contents only Availability: Items available for loan: Call number: 658.8VEL (1).

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123.
Retail marketing.

by Lusch, Robert F | Dunne, Patrick M | Gebhardt, Randall | Lusch, Robert F.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1993Availability: Items available for loan: Call number: 658.87 LUS (1).

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124.
Marketing research in Canada.

by Darmon, René Y.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada : Gage, c1989Availability: Items available for loan: Call number: 658.83 DAR (1).

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125.
Research for marketing decision making.

by Barnes, James G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada : McGraw-Hill Ryerson limited, 1991Availability: Items available for loan: Call number: 658.83 BAR (1).

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126.
Cases in strategic marketing.

by Swayne,Linda E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA : Prentic Hall, 1993Availability: Items available for loan: Call number: 658.403 SWA (1).

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127.
Marketing research : online research applications /

by Burns, Alvin C | Bush, Ronald F.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Call number: 658.83 BUR (1).

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128.
Marketing research /

by Burns, Alvin C | Bush, Ronald F.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.83 BUR (1).

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129.
Cases in marketing management /

by Bernhardt, Kenneth L | Kinnear, Thomas C.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, IL : Irwin, c1994Availability: Items available for loan: Call number: 658.8 BER (1).

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130.
IMC : using advertising and promotion to build brands /

by Duncan, Tom.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: Call number: 658.827 DUN (1).

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131.
Consumer behavior and marketing action.

by Assael,Henry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA : PWS Kent Publishing Company, 1992Availability: Items available for loan: Call number: 658.834 ASS (1).

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132.
Marketing research : methodological foundations /

by Churchill, Gilbert A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1991Availability: Items available for loan: Call number: 658.83 CHU (1).

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133.
Cases in international marketing /

by Jeannet, Jean-Pierre | Gale, Christopher.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: Call number: 658.84 JEA (1).

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134.
Marketing research.

by Aaker,David A.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wileys and Sons, 1990Availability: Items available for loan: Call number: 658.83 AAK (1).

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135.
The suject is marketing.

by Lamb, charles W.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada : Thomson Nelson, 2002Availability: Items available for loan: Call number: 658.8 LAM (1).

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136.
No cover image available No cover image available
Marketing.

by Berkowitz, Eric, N.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada : McGraw-Hill., 2003Availability: Items available for loan: Call number: 658.8 BER (1).

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137.
Retail marketing /

by Lusch, Robert F | Dunne, Patrick M | Gebhardt, Randall | Lusch, Robert F.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1993Availability: Items available for loan: Call number: 658.8 LUS (1).

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138.
Consumer behavior in marketing strategy.

by Howard, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, 1989Availability: Items available for loan: Call number: 658.834 HOW (1).

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139.
Marketing research /

by Aaker, David A | Kumar, V | Day, George S.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: Items available for loan: Call number: 658.83 AAK (1).

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140.
Marketing research : within a changing information environment /

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Call number: 658.83 HAI (1).

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NEW ARRIVALS
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results Stillness is the key : An ancient strategy for modern life. Relentless : from good to great to unstoppable. Six thinking hats Make your bed : little things that can change your life and maybe the world Interviewing : bonus included! 37 ways to have unstoppable confidence in your interview. The little big small business book Fail until you don't : fight, grind,repeat Rising Strong. if we are brave enough, aften enough, we will fall Talking to strangers The life changing magic of tidying Conversational Intelligence : how great leaders Build Trust and get extraordinary results Wiley interpretation and application of IFRS standards Business,government,and society : a managerial perspective Complete Business Statistics Applying IFRS Standards Integrated retail management : Indian adaptation Thinkertoys : a handbook of creative-thinking techniques Business statistics : using excel Principles of microeconomics International human resource management Business statistics Finance for nonfinancial managers Corporate Finance Quantitative analysis for management Management and cost accounting : tools and concepts in a central european context. Human resource management


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