TY  - BOOK
AU  - Wells, William.
AU  - Moriarty, Sandra.
AU  - Burnett, John.
TI  - Advertising: principles and practice
SN  - 9788120333048
U1  - 659.1 WEL 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -