TY  - BOOK
AU  - Lovelock, Christopher.
AU  - Wirtz, Jochen.
AU  - atterjee, Jayanta.
TI  - Services marketing: people, technology, strategy
SN  - 9788131759394
U1  - 658.8 LOV 
PY  - 2006///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
N1  - includes index
ER  -