Lovelock, Christopher. <br/><br/>
Services marketing :  people, technology, strategy. 

 - 7th ed. 
 - New Delhi :  Pearson,  2006. 
 - xxi, 683 p. :  ill. ;  26 cm. 
<br/><br/>includes index. 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV