Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism. 

 - 3rd ed. 
 - India :  Pearson Education,Inc,  2005. 
 - 909 p.  ill.  25 cm. 
<br/><br/>Includes index and glossary. 
<br/><br/><label>ISBN: </label>8129705095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality.
<br/><br/><label>Dewey Class. No.: </label>910 KOT