Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy. 

 - 7th ed. 
 - US :  McGraw Hill,  1998. 
 - xxv, 760 p. :  ill. ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0256218951 
<br/><br/><label>Dewey Class. No.: </label>658.834 HAW