TY  - BOOK
AU  - Hoyer, Wayne D.
AU  - Maclnnis, Deborah J
AU  - Dasgupta, Pinaki.
TI  - Consumer behavior
SN  - 8177227548
U1  - 658.834 HOY 
PY  - 2008///
CY  - New Delhi
PB  - Biztantra
N1  - Includes bibliographical references and index
ER  -