Cooper, Donald R. <br/><br/>
Marketing research :  concepts and cases. 

 - New Delhi :  Tata McGraw Hill,  2006. 
 - xxii, 771 p. :  23 cm. 
<br/><br/><label>ISBN: </label>0070600910 
<br/><br/><label>Dewey Class. No.: </label>658.83 COO