TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing: concepts and strategies
SN  - 81772285200
U1  - 658.8 PRI 
PY  - 2005///
CY  - New Delhi
PB  - biztantra
N1  - Includes bibliographical index.
ER  -