Pride, William M. <br/><br/>
Marketing :  concepts and strategies. 

 - 12th ed. 
 - New Delhi :  biztantra,  2005. 
 - xxxi, 750 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical index.  
<br/><br/><label>ISBN: </label>81772285200 
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI