TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L.
AU  - Salwan, Prashant.
TI  - International marketing
SN  - 9780070666993
U1  - 658.84 CAT 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill
N1  - Includes bibliographical references and indexes
ER  -