TY  - BOOK
AU  - Aaker, David A.
AU  - Mcloughlin, Damien.
TI  - Strategic market management : : global perspectives. 
SN  - 9780470689752
U1  - REF AAK 
PY  - 2010///
CY  - New Delhi : 
PB  - John Wiley & Sons Ltd, 
KW  - Marketing management
ER  -