TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Day, George S.
TI  - Marketing research
SN  - 812650806X
U1  - REF AAK 
PY  - 2002///
CY  - Noida
PB  - John Wiley and Sons Pvt.Ltd
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -