TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
AU  - Agnihotri, Prafulla.
TI  - Principles of marketing
SN  - 9789352865611
U1  - 658.8 KOT 
PY  - 2018///
CY  - India
PB  - Pearson India Education Services Pvt. ltd.
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -