Kotler, Philip. <br/><br/>
Principles of marketing 

 - 17th ed. 
 - India:  Pearson India Education Services Pvt. ltd.,  2018. 
 - xxi, 701 p. :  ill. ;  28cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT