Evans, Joel R. <br/><br/>
Marketing :  marketing in the 21st century. 

 - 8th ed. 
 - New Delhi :  Biztantra,  2003. 
 - xxxi, 687 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8177223828 
<br/><br/><label>Dewey Class. No.: </label>658.15 EVA