TY  - BOOK
AU  - Cravens, David W.
AU  - Lamb,Charles W.
AU  - Crittenden,Victoria L.
TI  - Strategic marketing management cases
SN  - 0256261253
U1  - 658.8 CRA 
PY  - 1999///
CY  - New York
PB  - Irwin McGraw Hill
KW  - Strategic
KW  - marketing
KW  - management
N1  - Includes bibliographical references and index.
ER  -