Cravens, David W. <br/><br/>
Strategic marketing management cases. 

 - 6th ed. 
 - New York :  Irwin McGraw Hill,  1999. 
 - xvi, 624 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic <br/>marketing<br/>management 
<br/><br/><label>Dewey Class. No.: </label>658.8 CRA