TY  - BOOK
AU  - Beckman M. Dale.
AU  - Kurtz, David.
AU  - Boone, Louis E.
TI  - Foundations of marketing
SN  - 0039218015
U1  - 658.403 BEC 
PY  - 1982///
CY  - USA
PB  - Holt, Rinehart and Winston of Canada, Limited
N1  - Includes indexes
ER  -