Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing &  global management / 

 - 2nd ed. 
 - Boston :  Irwin/McGraw-Hill,  2000. 
 - xx, 604 p. :  ill. ;  28 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0073658634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 JOH