Aaker, David A. <br/><br/>
Marketing research. 

 - 7th ed. 
 - Noida :  John Wiley and Sons Pvt.Ltd,  2002. 
 - xvi, 751 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>812650806X 
<br/><br/><label>Dewey Class. No.: </label>658.83 KUM