TY  - BOOK
AU  - Keegan, Warren J.
AU  - Bhargava, Naval K.
TI  - Global marketing management
SN  - 9788131730911
U1  - 658.8 KEE 
PY  - 2011///
CY  - Delhi
PB  - Pearson
KW  - Global
N1  - Includes bibliographical references and index
ER  -