Keegan, Warren J. <br/><br/>
Global marketing management. 

 - 7th ed. 
 - Delhi :  Pearson,  2011. 
 - xxiv, 670 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788131730911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global 
<br/><br/><label>Dewey Class. No.: </label>658.8 KEE