Moore, William L. <br/><br/>
Product planning and management :  designing and delivering value. 

 - New York :  McGraw-Hill,  2015. 
 - xiv, 542 p. :  ill. ;  24 cm. 
<br/><br/>includes index. 
<br/><br/><label>ISBN: </label>9789339222499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>management.
<br/><br/><label>Dewey Class. No.: </label>658.562 MOO