Zeithaml, V. A. <br/><br/>
Services marketing :  integrating customer focus across the firm. 

 - 5th ed. 
 - New Delhi :  Tata McGraw Hill Education Private Limited,  2000. 
 - xxvii, 763 p. :  ill. ;  24 cm 
<br/><br/>includes index. 
<br/><br/><label>ISBN: </label>0070700990 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI