TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo.
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay.
TI  - Services marketing: integrating customer focus across the firm
SN  - 9780070660076
U1  - 658.8 ZEI 
PY  - 2008///
CY  - Delhi
PB  - Tata McGraw-Hill, 
KW  - marketing
N1  - include index
ER  -