Zeithaml, Valarie A. <br/><br/>
Services marketing:  integrating customer focus across the firm. 

 - 4th ed. 
 - Delhi :  Tata McGraw-Hill,   2008. 
 - xxix, 743 p.  ill. ;  24 cm. 
<br/><br/>include index. 
<br/><br/><label>ISBN: </label>9780070660076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI