Shimp,Terence.A. <br/><br/>
Advertising and promotion :  an imc approach. 

 - India :  South-Western Cengage Learning,  2007. 
 - 650 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9788131503881 
<br/><br/><label>Dewey Class. No.: </label>659.1 SHI