TY  - BOOK
AU  - Zeithaml, Valarie.A.
AU  - Bitner, Mary Jo.
TI  - Services marketing: integrating customer focus across the firm
SN  - 007231221
U1  - 658.8  ZEI 
PY  - 2000///
CY  - New York
PB  - McGraw-Hill Companies,Inc
ER  -