Zeithaml, Valarie.A. <br/><br/>
Services marketing :  integrating customer focus across the firm. 

 - 2nd ed. 
 - New York :  McGraw-Hill Companies,Inc,  2000. 
 - xxviii, 620 p. :  ill ;  25 cm. 
<br/><br/><label>ISBN: </label>007231221 
<br/><br/><label>Dewey Class. No.: </label>658.8  ZEI