TY  - BOOK
AU  - Chunawalla, S A.
AU  - Sethia, K C.
TI  - Foundations of advertising: theory and practice
U1  - 659.1 CHU 
PY  - 2007///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -