Chunawalla, S A. <br/><br/>
Foundations of advertising :  theory and practice. 

 - 6th ed. 
 - Mumbai :  Himalaya Publishing House,  2007. 
 - 996 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 CHU