TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
AU  - Guolla, Michael A.
TI  - Advertising & promotion: an integrated marketing communications perspective
SN  - 0070898588
U1  - 659.1 BEL 
PY  - 2003///
CY  - Canada
PB  - McGraw-Hill
N1  - Includes bibliographical references and index
ER  -