TY  - BOOK
AU  - Bovée, Courtland L.
AU  - Arens, William F.
TI  - Contemporary advertising
SN  - 025609196X
U1  - 659.1 BOU 
PY  - 1992///
CY  - United State of America
PB  - Irwin
N1  - Includes bibliographical references and index
ER  -