Bovée, Courtland L. <br/><br/>
Contemporary advertising. 

 - 4th ed. 
 - United State of America :  Irwin,  1992. 
 - xxxi, 718 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>025609196X 
<br/><br/><label>Dewey Class. No.: </label>659.1 BOU