Bovee, Courtland L. <br/><br/>
Advertising excellence. 

 - New York :  McGraw Hill Inc,  1995. 
 - xxxvi, 561 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical and index. 
<br/><br/><label>ISBN: </label>007006847X 
<br/><br/><label>Dewey Class. No.: </label>659.1 BOV