TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michale A.
TI  - Advertising and promotion: an intergrated marketing communications perspective
SN  - 9780070581944
U1  - 659.1 BEL 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
N1  - Includes index
ER  -