Belch, George E. <br/><br/>
Advertising and promotion :  an intergrated marketing communications perspective. 

 - 6th ed. 
 - New Delhi :  Tata McGraw-Hill Publishing Company Limited,  2003. 
 - xxiv, 778 p.  ill. ;  27 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780070581944 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL