Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective. 

 - 5th ed. 
 - New York :  McGraw-Hill/Irwin,  2001. 
 - xx, 795 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072314451 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL