TY  - BOOK
AU  - Patti, Charles H.
AU  - Frazer, Charles F.
TI  - Advertising: a decision making approach
SN  - 003071687X
U1  - 659.111 PAT 
PY  - 1988///
CY  - United States of America
PB  - Dryden Press
N1  - Includes bibliographical references and index
ER  -