Patti, Charles H. <br/><br/>
Advertising :  a decision making approach. 

 - United States of America :  Dryden Press,  1988. 
 - xxxi, 590 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>003071687X 
<br/><br/><label>Dewey Class. No.: </label>659.111 PAT