TY  - BOOK
AU  - Rust, Roland T.
AU  - Zahorik, Anthony J.
AU  - Keiningham,Timothy L.
TI  - Service marketing
SN  - 0673991458
U1  - 658.8 RUS 
PY  - 1996///
CY  - USA
PB  - Harper Collins College Publisher
N1  - Includes bibliographical references and index
ER  -