Tiwari, Sanjay. <br/><br/>
The (un) common  sense of advertising :  getting the basics right. 

 - London :  Response Books,  2003. 
 - 321 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0761997369 
<br/><br/><label>Dewey Class. No.: </label>659.1 TIW