TY  - BOOK
AU  - Aaker, David A.
AU  - Myers, John G.
TI  - Advertising Management
SN  - 0130160237
U1  - 659.112 AAK 
PY  - 1987///
CY  - United States of America
PB  - Prentice-Hall
N1  - Includes index
ER  -