Aaker, David A. <br/><br/>
Advertising Management. 

 - United States of America :  Prentice-Hall,  1987. 
 - xii, 564 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0130160237 
<br/><br/><label>Dewey Class. No.: </label>659.112 AAK