Borden, Neil H. <br/><br/>
Advertising management :  text and cases. 

 - India :  Richard D. Irwin, Inc,  1967. 
 - xiii, 1064 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Dewey Class. No.: </label>659.1 BOR