Batra, Rajeev. <br/><br/>
Advertising management. 

 - 5th ed. 
 - India :  Pearson Education Inc,  1998. 
 - 768 p. :  ill. ;  24 cm. 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>8177588508 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT