TY  - BOOK
AU  - Vanden Bergh, Bruce G.
AU  - Katz Helen.
TI  - Advertising Principles: choice challenge change
SN  - 0844229903
U1  - 659.1 VAN 
PY  - 1999///
CY  - USA
PB  - NTC Business Books
N1  - Includes index
ER  -